The flip side of that coin is specialization. Many operators believe that hosted email services are useful mainly to companies interested only in general-purpose email use and that any specialized application requires an in-house deployment. This might be true depending on the app but it might not depending on the capabilities offered by the hosted email provider. Email marketing is a great example. Some hosted email providers have special service suites aimed specifically at email marketers, many of whom can send out thousands of emails per month, focused not so much on communication as they are on marketing. These service providers deliver more than just volume, too, as they also offer custom email creation tools and sophisticated marketing and tracking metrics.
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The cloud certainly makes delivering email to your users easier but, for the vast majority of organizations, there's still going to be some setup required beyond simply activating the service. At a minimum, a domain must be purchased and configured to point to the new email host. The service provider can make this process very simple or they can make quite hard; this is something you should watch for in the provider's customer support forums as well as in our reviews. In most cases, there is a validation phase that will require some technical familiarity, though a few providers go so far as to walk even neophyte users through it step by step. Other solid services bolster excellent support with tutorial articles and videos that also walk you through the process. The worst will leave you to figure it out on your own.
Running in-house email servers does provide more control and wider customization as well as tracking and compliance for small to midsize businesses (SMB). But they require specialized on-site IT staff as well as the need to manually manage and support both hardware and software. A third-party hosted email service matches many of the advantages of in-house email without the expensive initial investment. The ability to manage the number of users, access the latest security protocols, and enjoy ease of connectivity and deployment of hosted solutions makes it a viable and competitive option.
Name servers. Most registrars provide two or more name servers as part of the registration service. However, a registrant may specify its own authoritative name servers to host a domain's resource records. The registrar's policies govern the number of servers and the type of server information required. Some providers require a hostname and the corresponding IP address or just the hostname, which must be resolvable either in the new domain, or exist elsewhere. Based on traditional requirements (RFC 1034), typically a minimum of two servers is required.
A domain name is an identification string that defines a realm of administrative autonomy, authority or control within the Internet. Domain names are used in various networking contexts and for application-specific naming and addressing purposes. In general, a domain name identifies a network domain, or it represents an Internet Protocol (IP) resource, such as a personal computer used to access the Internet, a server computer hosting a web site, or the web site itself or any other service communicated via the Internet. In 2017, 330.6 million domain names had been registered.[1]
One of the most important compatibility factors to consider with email is the mobility question. How often do your employees need to access email via mobile devices? That's an important issue because most email hosting providers deliver some kind of web client usable as a default inbox. Almost all of these can be accessed via a mobile device, so if your employees don't need to access their emails on the road that much, then such mediocre clients are probably fine.
The Enterprise plan offers many additional integrations with third-party applications, such as Microsoft’s desktop Office products as well as the cloud-based integrations available in the lower-tiered plans like Pipedrive CRM, Zoho CRM, Asana, RingCentral, and DocuSign. Therefore, it’s best for teams that want the security and flexibility of Gmail but will be using desktop office tools.
Teams using the Standard plan may have to send more emails to teammates with links to a file’s location but still makes it a good option for those expected to exchange large files over email, such as designers or salespeople with graphics-heavy presentations. The Standard plan is also a good choice for organizations that want to emphasize the importance of their brand by making it appear in every aspect of their business.
Users of Zoho Workplace appreciate the tool’s uptime record, spam protection, and security. They do, however, report that the tool can be somewhat intimidating to set up unless you are already technically savvy. While there are no third-party ads on the interface, users have reported that the service does promote its paid services, which can also be annoying. Read more about Zoho and its suite of products on our Zoho user review page.
There are also a few other alternative DNS root providers that try to compete or complement ICANN's role of domain name administration, however, most of them failed to receive wide recognition, and thus domain names offered by those alternative roots cannot be used universally on most other internet-connecting machines without additional dedicated configurations.

Intercapping is often used to emphasize the meaning of a domain name, because DNS names are not case-sensitive. Some names may be misinterpreted in certain uses of capitalization. For example: Who Represents, a database of artists and agents, chose whorepresents.com[23], which can be misread. In such situations, the proper meaning may be clarified by placement of hyphens when registering a domain name. For instance, Experts Exchange, a programmers' discussion site, used expertsexchange.com, but changed its domain name to experts-exchange.com.[24]
While all the hosts atop our email hosting reviews tout reliable security features, SiteGround and InMotion lead the market when it comes to secure email hosting. As you’re comparing hosting plans, look for words like IMAP or POP3, SPAM filtering, virus protection, and 24/7 server monitoring. SiteGround and InMotion Hosting offer all of the above, whether you’re shopping for business or pleasure.

Office 365 includes data loss prevention and multi-factor authentication, similar to G Suite. It also features message encryption that allows users to send encrypted email to anyone regardless of what email service recipients use. Email is accessible online through a browser on a desktop computer, phone, and tablet, and offline via the included Outlook app. Like Bluehost, Microsoft comes with a 99.9% uptime guarantee.
Rackspace users like the simplicity of the product. It offers the key functionality they need without any of the extra features they don’t use. However, they do wish the tool allowed them to mark tasks as complete. There are complaints about the lack of documentation addressing technical support questions, but users say this isn’t a huge problem due to Rackspace’s live technical support.

For any business user or organization today, the decision to use email is a no-brainer. Business simply can't be done in many cases without it. But that doesn't mean you can interchange email platforms or service providers at will. Digging into the capabilities of these services reveals a great deal of additional feature scaffolding that surrounds almost every email implementation by necessity.


VPS web hosting provides more resources and security for established websites with higher traffic flows like business websites and large general interest websites that attract large visitor numbers per month. Dedicated servers are the top tier in web hosting services providing the ultimate hosting environment with top level security and resources ideal for large businesses, corporations and ecommerce websites.
GoDaddy’s $1-hosting plans are an absolute steal in affordable email hosting. You may already know them as the world’s top domain name registrar, and they’re known throughout the industry for their domain, email, and shared hosting plans. With award-winning customer support, unlimited email accounts, and simple setup options, GoDaddy is the leader in cheap email hosting.
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