The flip side of that coin is specialization. Many operators believe that hosted email services are useful mainly to companies interested only in general-purpose email use and that any specialized application requires an in-house deployment. This might be true depending on the app but it might not depending on the capabilities offered by the hosted email provider. Email marketing is a great example. Some hosted email providers have special service suites aimed specifically at email marketers, many of whom can send out thousands of emails per month, focused not so much on communication as they are on marketing. These service providers deliver more than just volume, too, as they also offer custom email creation tools and sophisticated marketing and tracking metrics.
One great way to protect data is by using email encryption. This feature can do wonders for protecting your organization's privacy and that of your employees, but it demands some investigation when you're selecting your provider. Is it built-in or do you require a third-party tool? Does it use common standards that the recipient can process? What about Secure Sockets Layer (SSL) certificates? Are they included or do they need to be purchased separately? The best-in-class tools will not only make encryption easy for anybody to configure and use, buy they'll also make it easy for you to understand pre-purchase.
That's a big difference, with "inbox zero" requiring an email client with great archiving that works over multiple device types. Meanwhile, at the other end of the spectrum, the personal information managers need something more like Microsoft Outlook, with excellent search capabilities as well as a good storage contract on the hosting side because these types of inboxes are often tens of gigabytes (GB) per user.
The Plus plan includes a generous amount of file storage. However, it doesn’t offer email archiving like G Suite and FastMail. However, unlimited storage for archived email is available as an add-on to the Plus plan for $6.99 per user per month. The Plus plan is best for teams that use Microsoft Office products and already have an alternative email storage solution.
Running in-house email servers does provide more control and wider customization as well as tracking and compliance for small to midsize businesses (SMB). But they require specialized on-site IT staff as well as the need to manually manage and support both hardware and software. A third-party hosted email service matches many of the advantages of in-house email without the expensive initial investment. The ability to manage the number of users, access the latest security protocols, and enjoy ease of connectivity and deployment of hosted solutions makes it a viable and competitive option.

Teams using the Standard plan may have to send more emails to teammates with links to a file’s location but still makes it a good option for those expected to exchange large files over email, such as designers or salespeople with graphics-heavy presentations. The Standard plan is also a good choice for organizations that want to emphasize the importance of their brand by making it appear in every aspect of their business.
Things are probably more complicated than that, though. As a recent survey conducted by market research firm Statista clearly shows, email is one of the most popular apps for mobile devices across most organizations and even consumers. Given how many workflows, business processes, and just plain important communications take place over email, this is one area where you likely shouldn't skimp.
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Rackspace’s Plus plan adds 30GB of file storage and instant messaging. It also includes a selection of Microsoft Office compatible apps so users can open, edit, and save Microsoft Word, Excel, and PowerPoint files online as well as ActiveSync which connects mobile devices to Microsoft Exchange for access to email, tasks, and more. While it’s possible to sign up directly through Microsoft for these features, they don’t guarantee 100% uptime.
Start from scratch or choose from over 500 designer-made templates to make your own website. With the world’s most innovative drag and drop website builder, you can customize or change anything. Make your site come to life with video backgrounds, scroll effects and animation. With the Wix Editor, you can create your own professional website that looks stunning.

Post initial setup, a primary concern will be the log-on issue. If your organization is fine with a separate log-on for your email provider, then this step will be quick. However, that's not typically what businesses want or users expect. In general, users expect to sign onto their desktops and have their email and file sharing sign-ons happen as part of that one-step process. Not surprisingly, this is called Single Sign-On (SSO) and it's enabled in one of three ways: through the use of a back-end directory service like Microsoft Active Directory (AD); an identity management service, like Okta (one of our Editors' Choice winners in that category); or several compatible web services that include SSO along with other apps and email services, like Google G Suite Business and Microsoft Office 365 Business Premium (two of the top providers reviewed here). Which method you choose depends on how your business is configured today and your long-term cloud services strategy. It's definitely a conversation you'll need to have either with your in-house IT staff or your outside IT consultant.
Name servers. Most registrars provide two or more name servers as part of the registration service. However, a registrant may specify its own authoritative name servers to host a domain's resource records. The registrar's policies govern the number of servers and the type of server information required. Some providers require a hostname and the corresponding IP address or just the hostname, which must be resolvable either in the new domain, or exist elsewhere. Based on traditional requirements (RFC 1034), typically a minimum of two servers is required.
If unlimited domains, email, and storage light up your board, iPage is your best bet. As you’re setting up your custom email address at your new (free) domain, you can take advantage of email forwarding tools, autoresponders, SPAM filtering, and virus protection. Therefore, iPage’s service is our top pick for unlimited resources and irreplaceable value in an email host.
For special purposes, such as network testing, documentation, and other applications, IANA also reserves a set of special-use domain names.[15] This list contains domain names such as example, local, localhost, and test. Other top-level domain names containing trade marks are registered for corporate use. Cases include brands such as BMW, Google, and Canon.[16]
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Continuous improvements – The world of email marketing is always changing. The capabilities of email design and the potential for quality user experiences grow exponentially every year. The best email hosting providers are also working to grow and improve on a continuous basis. Consider both the frequency of updates and the types of updates an email host has invested in recently.
HostingAdvice.com is a free online resource that offers valuable content and comparison services to users. To keep this resource 100% free for users, we receive advertising compensation from the hosts listed on this page. Along with key review factors, this compensation may impact how and where hosts appear on the page (including, for example, the order in which they appear). HostingAdvice.com does not include listings for all web hosts.
Bluehost Basic shared-hosting plan includes email with features like IMAP and POP support, three different webmail solutions to choose from and email forwarding for up to five email addresses with a 99.99% uptime measured during the past year. Users get 50GB of storage, which is significantly less than G Suite’s entry-level plan with 30GB. It also includes subdomains and parked domains and costs $3.95 a month to get started.
Alexandra Leslie’s interest in website administration was sparked in her teens, priming her for a fast-paced career in managing, building, and contributing to online brands, including HostingAdvice, Forbes, and the blogs of prominent hosting providers. She brings to the table firsthand experience in reviewing web hosts, perfecting website design, optimizing content, and walking site owners through the steps that add up to a successful online presence. Today, she combines her extensive writing experience with technical understanding to unpack some of the most complex topics that daunt novice website owners, as well as the subjects that excite veteran technologists within the HostingAdvice readership.

Business – from $5.95/month. Best for fast-growing businesses. Unlock features including SSL certificates, a dedicated IP address, and VoIP phone service. SSL stands for Secure Sockets Layer. It protects data moving through your site (like customers’ bank details). Providers often charge over $100 for SSL certificates, so HostGator’s offer makes it great value for money compared to rivals like Arvixe. Your site’s URL will have a green padlock to show it’s secure.


Even if you’re not running a burgeoning business, there’s the personal branding component to what an email host can offer. Maybe you’re a graduate student building your personal portfolio and publishing your resumé online when your realize Corporate Hiring Managers are less likely to respond to [email protected] Wouldn’t it be nice to reach out from [email protected] instead? Or maybe you’re establishing a side biz to bring in some extra cash. Would you rather folks considering you for freelance work reach out to [email protected] or [email protected]?
Disclaimer: Great efforts are made to maintain reliable data on all offers presented. However, this data is provided without warranty. Users should always check the offer provider’s official website for current terms and details. Our site receives compensation from many of the offers listed on the site. Along with key review factors, this compensation may impact how and where products appear across the site (including, for example, the order in which they appear). Our site does not include the entire universe of available offers. Editorial opinions expressed on the site are strictly our own and are not provided, endorsed, or approved by advertisers. 
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