Think of your domain name as a street address for your website. Without a domain name, you would have to tell customers to visit your website at an IP-based url such as 22.214.171.124/~yourwebsite instead of yourwebsite.com. The former is not very memorable or friendly to human eyes and will surely result in not that many visits to your website. While it is not mandatory that you have a website domain name, nor is it mandatory that a domain you own be attached to a website, for a successful online presence you truly will want to get your own domain name to ensure your website has the proper air of professionalism and appropriate branding.
Domain names can be used in a number of ways. Direct visitors to your website’s home page or use complementary domains to send them to specific areas of your website ( e.g. yourcompany.jobs for a careers page). Or, forward a custom domain to an existing social media account, like your Twitter profile or Periscope channel. With a domain name you can even set up custom email addresses like [email protected], which can be used to conduct business or communicate with your followers. More.