Email isn't going away any time soon. Despite a rise in adoption of collaboration-based communication platforms such as Microsoft Teams or Slack, 86 percent of professionals prefer to use email for business purposes. How companies host, store, and distribute their email—that's the area that has undergone a massive transformation. Businesses are veering away from costly onsite email servers running products such as Microsoft Small Business Server and looking instead to the cloud with hosted email solutions. Businesses of all sizes have realized the wisdom of going with a scalable and secure hosted Software-as-a-Service (SaaS) solution with guaranteed uptime that breaks down pricing into flexible, per-user charges.
An example here is the rapidly growing trend of "inbox zero." It's actually known by a variety of names, but it refers to the practice of keeping your email inbox count at zero stored emails. Essentially, it's dealing with every email as it comes in and then deleting or archiving each one so that your inbox is always empty. This boils down to a fundamental shift in how users are utilizing their email inboxes.
Ultimately, it boils down to a balance between cost, features, and risk. It's always tempting to simply jump on the lowest-cost solution, but the fact that email is ubiquitous keeps this from being the smart play. It's nearly impossible to escape using it, which means your users, your customers, and the guts of your business have all come to depend on it in different ways. You need to discover those ways, evaluate them, and then choose a service that either meets or improves on them. This takes time, discussion with your IT staff, and some investigation; these are steps you don't want to skip. Otherwise, you'll pay for it later.
For any business user or organization today, the decision to use email is a no-brainer. Business simply can't be done in many cases without it. But that doesn't mean you can interchange email platforms or service providers at will. Digging into the capabilities of these services reveals a great deal of additional feature scaffolding that surrounds almost every email implementation by necessity.
When it's time to set up shop, look for a web host that offers the aforementioned dedicated servers, as well as advanced cloud server platforms (such as Amazon Web Services or Google Cloud), custom server builds should you need it, and 24/7 customer support. Depending on your business' focus, you may need a web host that can handle pageviews or visitors that rank in the high thousands or millions. Many busy hosting plans offer an onboarding specialist that can help you get started, too.
As with backups, SSL certificates are not a necessary feature your web host must offer, this is especially so since companies like Let’s Encrypt offer them for free. However, if you’re looking to streamline the process of getting your site fully equipped and online in no time, the extra convenience of getting this certificate from your web hosting provider is a nice add-on.
With a nearly 20-year old legacy, Australia-based Fastmail is dedicated to professional email hosting with unrivaled features including super fast “push” features for full mobile sync. In fact, this is one of our favorite picks if you like to manage all your emails on a phone. Fastmail also perfectly integrates with Thunderbird, Outlook and Apple Mail. With two-bit encryption and perfect forward secrecy, you definitely get best security and privacy.
HostPapa uses Solid State Disks (SSD) for data storage. For your website hosting, this means a much faster loading speed. If your server can display your website at lightning speed, this will contribute to the user experience on your site. This includes more time spent on site, more interaction, more pages visited, eventually getting you to the goal you have for your website, whether it’s selling something or sharing your expertise, etc.
Founded in 2000, Namecheap is a private email hosting service that is powered by Open-Xchange and boasts of 2 million customers and 5 million domains under management. It provides a fast and a lightweight webmail interface to easily manage email, contacts and calendar. It gives the option to try its various email packages free for two months. The various packages are Private for $9.88 per annum, business for $28.88 per annum and business office for $49.88 per annum. It offers a decent 10 GB mailbox storage capacity.
They provide Yahoo mail for business usage. Their basic plan starts from $1.59 per mailbox per month. They boast to offer all the features of Yahoo Mail plus and in addition the following features. The highlight of this email hosting service is that it offers 1 TB of mailbox storage. Customers who are fans of Yahoo email find Yahoo email for business quite easy to use.
The flip side of that coin is specialization. Many operators believe that hosted email services are useful mainly to companies interested only in general-purpose email use and that any specialized application requires an in-house deployment. This might be true depending on the app but it might not depending on the capabilities offered by the hosted email provider. Email marketing is a great example. Some hosted email providers have special service suites aimed specifically at email marketers, many of whom can send out thousands of emails per month, focused not so much on communication as they are on marketing. These service providers deliver more than just volume, too, as they also offer custom email creation tools and sophisticated marketing and tracking metrics.
Almost all the services offer some sort of drag-and-drop website builder that makes it easy to drag and drop items to build your page. These are great for getting started, but they often lock you into the service. Most page builders are proprietary to the service, or don't create HTML that's portable enough to be easily moved to another service if you decide it's necessary.
Unlike shared or VPS hosting, dedicated hosting makes your website the lone tenant on a server. To extend the housing metaphor, having a dedicated server is like owning your own home. The means that your website taps the server's full power, and pays for the privilege. If you're looking for a high-powered site—an online mansion for your business—dedicated hosting is the way to go. That said, many dedicated web hosting services task you with handling backend, technical issues, much as homeowners have manage maintenance that renters generally leave to their landlords.
×