Uptime is the percentage of time that a server is operational. When you’re running a website, you want users to be able to access it at all times. When a server experiences downtime, your site would be unavailable, but ideally, this happens rarely. An industry-wide goal for how much uptime a server should have is “the five nines” – an uptime of 99.999%, meaning the system is highly reliable. However, 99.9% uptime is pretty standard and should more than suffice for the majority of hosting users.
If you’re planning to run a blog, a straightforward content website, or a website with a combination of functionalities — like a blog with a store — your best bet is probably a content management system like WordPress. This would provide a stable and flexible platform for doing a number of different common business activities online. Two other popular options in this category are Drupal and Joomla. 

Ultimately, it boils down to a balance between cost, features, and risk. It's always tempting to simply jump on the lowest-cost solution, but the fact that email is ubiquitous keeps this from being the smart play. It's nearly impossible to escape using it, which means your users, your customers, and the guts of your business have all come to depend on it in different ways. You need to discover those ways, evaluate them, and then choose a service that either meets or improves on them. This takes time, discussion with your IT staff, and some investigation; these are steps you don't want to skip. Otherwise, you'll pay for it later.
The biggest drawbacks: scrubbing your records is not fast enough because the emails are retained for 14 days, and system logs up to 180 days. Also, compared to Rackspace, Zoho and G Suite, Fastmail has less storage space for a basic plan: only 2 GB for $3/user/month. Still, we’re giving it the highest rating, 5 for Value, on account of the sheer number of supported features.
Site statistics and web analytics tools allow you to view how many people have visited your site and its individual pages, as well as what links people who visited your site clicked on. This information is useful for optimizing your pages, link placement, and content strategy, and ultimately getting more people to spend more time and make purchases on your site. Other potentially useful insights include the number of databases and subdomains on your site and how much disk space you’ve used. Some web hosts provide this data for free while others require you to pay extra for certain information.
For those unlucky enough to choose an email host that doesn't have built-in spam detection, it can often be an ordeal to route email correctly through a third-party filtering service. Some businesses actually prefer engaging with a third-party spam filterer, mostly for compliance or customization reasons. But, for the majority of SMBs, this is headache they would be best off trying to avoid.

Rounding out the wins, InMotion offers a full 90-day money-back guarantee. On top of that, here's a special money-saving hint. In a chat session confirming pricing and offerings, the operator offered me some special prices and deals that reduced the published price by a few bucks. I was also told that while promotional pricing does go up at the end of the offer period, if you contact customer service, InMotion has a "loyal customer discount" that may bring the price back down.
Along with specialized uses for email, you should investigate how your users are emailing on a daily basis. Email has come a long way in 40 years and the way people use it has significantly evolved. That's important because it will impact the tools and features you need to look for in your hosted email provider's client software. Sure, Microsoft Outlook is still the most popular on-site email client, but a fast-increasing number of today's email users are opting for other email clients, such as Thunderbird, or all-web clients, such as Google's hugely popular Gmail. These clients can be very sophisticated and, depending on what your users are doing with email, they can have a big impact on your day-to-day business process.

Even if you’re not running a burgeoning business, there’s the personal branding component to what an email host can offer. Maybe you’re a graduate student building your personal portfolio and publishing your resumé online when your realize Corporate Hiring Managers are less likely to respond to [email protected] Wouldn’t it be nice to reach out from [email protected] instead? Or maybe you’re establishing a side biz to bring in some extra cash. Would you rather folks considering you for freelance work reach out to [email protected] or [email protected]?

For over a decade we’ve helped business owners, entrepreneurs, bloggers and digital enthusiasts make their online vision a reality with award winning web hosting services. For both personal and professional websites, we are the Canadian web hosting company you can rely on. We have the technology to ensure your site runs smoothly and we’re here for you every hour of everyday. Want to succeed online? Use HostPapa web hosting services to power your website.

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