Site statistics and web analytics tools allow you to view how many people have visited your site and its individual pages, as well as what links people who visited your site clicked on. This information is useful for optimizing your pages, link placement, and content strategy, and ultimately getting more people to spend more time and make purchases on your site. Other potentially useful insights include the number of databases and subdomains on your site and how much disk space you’ve used. Some web hosts provide this data for free while others require you to pay extra for certain information.
Rounding out the wins, InMotion offers a full 90-day money-back guarantee. On top of that, here's a special money-saving hint. In a chat session confirming pricing and offerings, the operator offered me some special prices and deals that reduced the published price by a few bucks. I was also told that while promotional pricing does go up at the end of the offer period, if you contact customer service, InMotion has a "loyal customer discount" that may bring the price back down.
Email isn't going away any time soon. Despite a rise in adoption of collaboration-based communication platforms such as Microsoft Teams or Slack, 86 percent of professionals prefer to use email for business purposes. How companies host, store, and distribute their email—that's the area that has undergone a massive transformation. Businesses are veering away from costly onsite email servers running products such as Microsoft Small Business Server and looking instead to the cloud with hosted email solutions. Businesses of all sizes have realized the wisdom of going with a scalable and secure hosted Software-as-a-Service (SaaS) solution with guaranteed uptime that breaks down pricing into flexible, per-user charges.
The company also offers higher-end Windows and Linux servers, available with Plesk and cPanel respectively. We were very intrigued to see that the company offers low-end Atom-based dedicated servers as well as the more traditional Xeon-based machines. One great resource for those doing some basic experimentation, or site development, is that it has a free, three-month trial for one of its lightly equipped Atom servers.
Because web hosting services host websites belonging to their customers, online security is an important concern. When a customer agrees to use a web hosting service, they are relinquishing control of the security of their site to the company that is hosting the site. The level of security that a web hosting service offers is extremely important to a prospective customer and can be a major consideration when considering which provider a customer may choose.
Many web hosts offer WordPress hosting and configuration services to make building and publishing a WordPress site simple even for beginners. The software is either pre-installed or can be installed using a single-click auto-installer tool provided by the host. Everything is ready for you to start building out the site from the beginning, and your WordPress site data is (typically) backed up automatically.
Along with figuring out the overall category of your site, you should think about what (if any) exceptions there are to that. A lot of people set up a simple blog, and then realize they also want to sell just a few products. If you’re going to sell something on the website (even just a few things), you’ll need some kind of e-commerce software that will make that happen.
Ultimately, it boils down to a balance between cost, features, and risk. It's always tempting to simply jump on the lowest-cost solution, but the fact that email is ubiquitous keeps this from being the smart play. It's nearly impossible to escape using it, which means your users, your customers, and the guts of your business have all come to depend on it in different ways. You need to discover those ways, evaluate them, and then choose a service that either meets or improves on them. This takes time, discussion with your IT staff, and some investigation; these are steps you don't want to skip. Otherwise, you'll pay for it later.
If you're planning on selling a product, look for a web host that offers a Secure Sockets Layer (SSL) certificate, because it encrypts the data between the customer's browser and web host to safeguard purchasing information. You're probably familiar with SSL; it's the green padlock that appears in your web browser's address bar as you visit an online financial institution or retail outlet. A few companies toss in a SSL certificate free of charge; others may charge you roughly $100 per year for that extra security layer.