The flip side of that coin is specialization. Many operators believe that hosted email services are useful mainly to companies interested only in general-purpose email use and that any specialized application requires an in-house deployment. This might be true depending on the app but it might not depending on the capabilities offered by the hosted email provider. Email marketing is a great example. Some hosted email providers have special service suites aimed specifically at email marketers, many of whom can send out thousands of emails per month, focused not so much on communication as they are on marketing. These service providers deliver more than just volume, too, as they also offer custom email creation tools and sophisticated marketing and tracking metrics.
Domain names can be used in a number of ways. Direct visitors to your website’s home page or use complementary domains to send them to specific areas of your website ( e.g. yourcompany.jobs for a careers page). Or, forward a custom domain to an existing social media account, like your Twitter profile or Periscope channel. With a domain name you can even set up custom email addresses like [email protected], which can be used to conduct business or communicate with your followers. More.
Running in-house email servers does provide more control and wider customization as well as tracking and compliance for small to midsize businesses (SMB). But they require specialized on-site IT staff as well as the need to manually manage and support both hardware and software. A third-party hosted email service matches many of the advantages of in-house email without the expensive initial investment. The ability to manage the number of users, access the latest security protocols, and enjoy ease of connectivity and deployment of hosted solutions makes it a viable and competitive option.
G Suite’s Basic plan costs $6 per user, per month and gives users access to email via the Gmail browser tool, which includes email delegation, email recovery, spam protection, offline access, and attachment previews. G Suite also provides access to the business suite of Google Docs, works with third-party apps, includes 30GB of document storage and offers a guaranteed uptime of 99.9% with best-in-class security certifications. 

For any business user or organization today, the decision to use email is a no-brainer. Business simply can't be done in many cases without it. But that doesn't mean you can interchange email platforms or service providers at will. Digging into the capabilities of these services reveals a great deal of additional feature scaffolding that surrounds almost every email implementation by necessity.
Founded in 2011, Treehouse aims to provide affordable technology education to people. This video-based tutorial website offers web design training from scratch in a number of programming languages. This is a paid resource that offers very professional videos that cover all aspects of web design and development. The website also includes a game element that rewards you with achievement badges that encourage you to learn more.
Founded in 2011, Treehouse aims to provide affordable technology education to people. This video-based tutorial website offers web design training from scratch in a number of programming languages. This is a paid resource that offers very professional videos that cover all aspects of web design and development. The website also includes a game element that rewards you with achievement badges that encourage you to learn more.
If you’re a startup or a small- to medium-sized business, iPage offers low-cost options that are great for small or growing companies on a budget. With your free domain name registration, you get hosting for unlimited domains and emails, plus $150 in free advertising credits, should you need to market a new website as well. The host’s email tools include webmail, autoresponders, email forwarding, and security features like SPAM filters and virus protection.
Continuous improvements – The world of email marketing is always changing. The capabilities of email design and the potential for quality user experiences grow exponentially every year. The best email hosting providers are also working to grow and improve on a continuous basis. Consider both the frequency of updates and the types of updates an email host has invested in recently.
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