Running in-house email servers does provide more control and wider customization as well as tracking and compliance for small to midsize businesses (SMB). But they require specialized on-site IT staff as well as the need to manually manage and support both hardware and software. A third-party hosted email service matches many of the advantages of in-house email without the expensive initial investment. The ability to manage the number of users, access the latest security protocols, and enjoy ease of connectivity and deployment of hosted solutions makes it a viable and competitive option.
The Business plan costs $12 per user, per month and offers all the same email benefits as the Basic plan. Like the entry-level plan, users have the option of setting up an approved sender list, allow a co-worker’s email using the same email domain to bypass the spam check or to increase the stringency of Google’s default spam filtering. However, unlike the Basic plan, this tier gives users a vault for ediscovery of documents as well as archiving.
The Gmail browser-based client within G Suite does not include bulk clean-up tools like those found in Zoho Workplace or Office 365. It also does not support multiple email signatures or email templates unless you install third-party add-ins or integrate your email with a desktop client. Therefore, the browser client works best for those who either don’t need this functionality or plan to utilize third-party tools.
An example here is the rapidly growing trend of "inbox zero." It's actually known by a variety of names, but it refers to the practice of keeping your email inbox count at zero stored emails. Essentially, it's dealing with every email as it comes in and then deleting or archiving each one so that your inbox is always empty. This boils down to a fundamental shift in how users are utilizing their email inboxes.