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Why Is Front-End Web Development Important for Businesses?

Saturday, October 6th, 2018

The era of the World Wide Web had begun in the late 90s, and now it has reached the point of utmost complexity. Almost every market and industry has gotten into this web of virtual global connection. The sheer magnitude of the online services and our growing reliance on them clarify how significant and robust all of its varied components are to keep the technology sustainable and contemporary to present times.

Out of its varied components, front-end web development is one that owing to the growing concerns over UX and UI is getting much attention in present days. Sure, back-end development, database connectivity, and all the protocols are as important, if not more, as what is in the front, but they are mostly taken care of by the specific service providers. Or in other words, there are already big hosting service providers around the globe that are taking care of these technical concerns.

Therefore, it is only the front-end that remains in the hands of businesses that want to leverage the potential of the internet for the growth of their business.

What is Front End Development?

For those who have just begun the journey of their business’s digitization, the term front-end development may not carry much sense. So to sum up what the term means, here is a brief description that will also hopefully clarify what specific services should one expect when certain web development companies offer their custom services under this title.

Front-end web development, as the name suggests, includes the processes involved in the development of the front-end of the website, i.e. the face that users will see when they visit the website.

To create this face, developers use HTML (The backbone of any website), CSS (sophisticated cosmetics to make the website look better), and Javascript or WebAssembly (making the content of the website somewhat dynamic). Using these tools to the best of their capabilities, developers will try to create a bespoke web application that ideally matches with the theme of one’s business and the services it offers.

It is evident now that why most companies are focusing on this specific part of web development services. It is the face that constitutes to their identity in the online world. This will be the first thing their online clients and customers will see and make judgement out of.

This is why so much focus is being laid on the UX and UI of web services. The UX or User Experience is the key element that decides what will be the overall experience of users when they are on a website. This includes the look and feel of the webpages, the ratio of the expectations that were met, the time it takes for a user to find and reach the element they are looking for, etc.

UI or User Interface is not much different from UX, and both the terms are almost always used together with each other. The only difference between the terms is that the former is used to point at the specific interface that connects users with the website, whereas the latter is a comprehensive term used to describe the whole of the user’s experience.

Clearly, both the elements are equally important for a successful front-end development of a website. They define the users’ actions and also whether or not they will be willing enough to convert. So it matters little whether a website is on a great server with the lowest latency and high response time, or even if the business is actually performing fairly well on offline modes. As far as the user engagement and ultimately the revenue through online sources is concerned, front-end development of a website is the most important component for any business that is aspiring to maintain a sound online presence.

What to Avoid When Choosing a Web Developer

Thursday, October 4th, 2018

So you’ve decided to go down the wiser route and get a professional web development company to help you with your business’s website, that’s great! The next thing to do now is choose the best development partner, and this is crucial as the success (as well as cost-efficiency) of your site will depend largely on them.

Not every business owner knows the telling signs of a web developer that should be avoided, however, which could lead to them investing in the wrong partner and end up losing more money due to an inefficient site.

With that, here are some red flags that you should watch out for when choosing a web development partner.

1 – The Developer Overpromises

Extreme promises on the developer’s end, while nice to think about and definitely pleasing to the ears, is more often than not, only a set-up for disappointment.

Whether the rates are high or on the lower end, if the developer’s plans seem to unrealistic or too exaggerated given the time frame, such as “doubled traffic in a month” or “turn every visit into a conversion in less than a year,” you may be better off with a different developer, one that’s realistic in what they can provide your business.

With a more realistic (and honest) developer, your mind can be more at peace when investing in their services.

2 – They Focus Too Much on Aesthetic

While a visually-appealing site is important, it must be noted that customers today are more about user experience than anything else. What’s the point of a very pretty site if the customer can’t even find the navigation button, right?

If the developer’s pitch seems to focus too much on just the visual aspect of things, like color palettes or bouncing buttons, rather than taking into consideration matters like page loading time and how well it’s going to mesh with the content, then it’s best to keep on looking.

Remember that while a visually pleasing site is important, it’s only one part of a great site, and the other components shouldn’t be overlooked in favor of aesthetic.

3 – They Don’t Ask You Questions

When it comes to developing a site, factors such as SEO and your website’s copy are important factors, not to mention your overall goal with your website.

If your developer doesn’t ask you about your SEO efforts and the kind of content you produce as well as the direction you’re going for with your website (i.e. creating a full online outlet for your customers’ transactions or just an online catalogue), then you might end up not being on the same page at all, leaving you with a website that won’t work with the rest of your strategy.

A web developer that asks you a lot of questions, however, means that they’re actually noting what you want and what your business actually needs before they begin planning. Not only does it help build a more personalized site, but it helps you actually achieve your goal better in the end.

Choosing the right professional web developer and the best professional web development company truly matters. The success of your site and how well it matches your vision for your business relies on them, after all, which is why when choosing your web development partner, make the most of it and choose one that really fits you.

Inherent Qualities of a Good Web Development Company

Wednesday, October 3rd, 2018

With the world shrinking at such a drastic rate because of the internet, every company is working with the aim of gaining a prominence in the virtual world to expand their business outreach, thereby generating more sales. With the help of proper designing and development techniques, if executed in the right way, the company can certainly develop an informative and visually attractive website that is user-friendly at the same time. But for most of the professionals the question lies that “where to get the best service in this field?”

Finding the right web developer is one of the most crucial things as because, this particular person or entity will be the sole responsible one to develop the online face of the concern, thereby enabling the business professionals to communicate with the customers in the virtual space. Catering to this issue, following here are some things to consider while making the right choice when it comes to hiring a web development company.

Competence

Apart from experience, knowing the competence level and area of ease of the considered web developer is important to know. It is certain that a person cannot cater each aspect with the same consistency. Different organizations will be having different area of operations and different set of work processes. Thus, before one, the business professional must know that whether the personal skills and attitude of the web developer matches to the work culture of the company or not.

Work Culture

A good web development organization must have a structured coding system that allows the designers and programmers to work with greater ease on the same project. This system mainly uses a set of specific tools, libraries and components for better code maintenance and future growth.

Capable in Both Front-End and Back-End Solutions

A credible web development concern is an expert in both back-end enhancement and front-end production. Furthermore, there are a number of back-end progression solutions such as ASP and Dark red on Track and each of them have their own set of specifications. A good web progression company is always flexible about which type of technology will be ideal for a particular company depending on their requirements.

Bottom Line

On a concluding note, the chosen web development company must take into account the marketing strategies of the company that help them to work in line to the work process of the business. Make sure to ask relevant questions related to the qualifications and accreditation of the company that helps to know about the reputation and credibility of them, thereby enabling to take the right choice.